Pay-Per-View Marketing
Pay-Per-View Marketing or PPV as it is often called, is a form of advertising that used to be called Adware. This spammy and blackhat style of marketing has a very bad name. However, not all PPV is Adwere. Some PPV is completely legitimate — even though some people still frown on this. Often, this negative view of PPV advertising is due to misguided prejudice against this type of traffic generating marketing.
Pay-Per-View marketing is where the advertiser will pay the PPV network a fee each time their advert is shown. Quite often these are in the form of pop-ups, which have a notoriously bad reputation. The PPV networks in many cases install software on the user’s PC so that when they go to certain websites and adverts will pop-up over the Internet browser. The idea is that advertisers can lure surfers away from the site they went to and buy from their own website instead.
The great benefit of this style of advertising is that you can specifically target certain URLs which gives you great control over your advertising. For example, you could place an advert that pops up whenever somebody goes to the order button of an insurance website. If you are also selling insurance, then this means you have a highly targeted customer who is ready to buy.
Some of you may be thinking that this seems like a superb way of getting traffic since the efficiency in finding buyers is obviously there. However, market forces ensure that the bids for the pop-up ads naturally reflect their worth to the marketer. As competition discovers this form of advertising so does the increase in bids until it reaches equilibrium point.
Some of the most well-known PPV networks are Zango, Adonnetwork, Traffic Vance and Media Traffic. These networks have large numbers of users who have installed their proprietary software on their PCs and so therefore legitimately provide you an opportunity to advertise to them. These users have agreed to the PPV networks terms of service in return for access to premium content or games on the PPV networks website. There is an exchange between the PPV network and user: the user gets free access to this great content and games; the PPV network gets the opportunity to pop-up ads to the user.
An alternative to pop-ups are pop-unders. Another form of PPV type advertising is interstitials. Perhaps you have been to a website to view some content but instead of being taken straight to the content you are taking to a page with an advert instead. On that page you have the option to skip to content or waits to be automatically diverted to the content. This is what is called an interstitials. It is an intermediary advert sandwiched between a link and the intended target page.
In summary, PPV advertising is a method of getting traffic using pop-up, pop under or interstitials. If you have not yet utilised this form of advertising, then I suggest you go to one of the major PPV networks and start to investigate further. We all need to be getting traffic to our websites and the more methods we use the better.
Tags: adonnetwork, Adware, CPC, media traffic, Pay-per-view, Pop-up ad, PPV, PPV networks, traffic vance, Zango